by Anna | Email Marketing, Lead Generation, Sales Funnels
If you’re looking to grow your email list as an independent business owner, one of the biggest challenges is figuring out the right lead magnet. When it comes to lead magnets, the first rule of thumb is to always provide value. And nothing says value to a prospect...
by Anna | Email Marketing
If you’re not using email sequences to boost revenue for your online store you’re leaving money on the table. Email marketing is an efficient and effective way to stay in touch with your website visitors and customers. And unlike many other marketing channels,...
by Anna | Email Marketing
If a picture is worth a thousand words, then it makes sense to use images in emails, since text space and attention span are at a premium. Here are 5 useful tips to help you use images effectively in your marketing emails. 1. Don’t make the entire email a single image...
by Anna | Email Marketing
You finally recognize the value of email marketing. You’ve read the statistics and you’re sold. You’ve signed up for an email marketing client (maybe MailChimp, ConvertKit or AWeber), your website is up and running and now you’re ready to add people to your list. But...
by Anna | Email Marketing
Even if you’re a skeptic or you were somehow under the impression that email marketing is obsolete (maybe you heard millennials ruined it), this list of reasons will convince you to ramp up your email marketing efforts. At least that’s the goal. Because email...
