How to Grow Your Email List with a Services & Pricing Guide

by Anna | Email Marketing, Lead Generation, Sales Funnels

If you’re looking to grow your email list as an independent business owner, one of the biggest challenges is figuring out the right lead magnet. When it comes to lead magnets, the first rule of thumb is to always provide value. And nothing says value to a prospect...

5 Essential Email Sequences to Boost Revenue for Your Online Store

by Anna | Email Marketing

If you’re not using email sequences to boost revenue for your online store you’re leaving money on the table. Email marketing is an efficient and effective way to stay in touch with your website visitors and customers. And unlike many other marketing channels,...

5 Helpful Tips for Using Images in Emails

by Anna | Email Marketing

If a picture is worth a thousand words, then it makes sense to use images in emails, since text space and attention span are at a premium. Here are 5 useful tips to help you use images effectively in your marketing emails. 1. Don’t make the entire email a single image...

Madam C.J. Walker’s Guide to Marketing

by Anna | Marketing

These are trying times. Most of us are holed up at home struggling with kids (how do teachers even do it?), fighting to keep our online businesses profitable, barely managing to stay awake or focused for the 8 hours our day jobs require or barely remembering to put...

7 Easy-To-Create Lead Magnet Ideas to Grow Your Email List

by Anna | Email Marketing

You finally recognize the value of email marketing. You’ve read the statistics and you’re sold. You’ve signed up for an email marketing client (maybe MailChimp, ConvertKit or AWeber), your website is up and running and now you’re ready to add people to your list. But...