6 Lessons for Entrepreneurs from Netflix’s SELF MADE

These are trying times. Most of us are holed up at home struggling with kids (how do teachers even do it?), fighting to keep our online businesses profitable, barely managing to stay awake or focused for the 8 hours our day jobs require or barely remembering to put...

7 Easy-To-Create Lead Magnet Ideas to Grow Your Email List

Marketing

You finally recognize the value of email marketing. You’ve read the statistics and you’re sold. You’ve signed up for an email marketing client (maybe MailChimp, ConvertKit or AWeber), your website is up and running and now you’re ready to add people to your list. But...

9 Convincing Reasons Why Email Marketing Should Be Part of Your Marketing Strategy

Marketing

Even if you’re a skeptic or you were somehow under the impression that email marketing is obsolete (maybe you heard millennials ruined it), this list of reasons will convince you to ramp up your email marketing efforts. At least that’s the goal. Because email...

5 Ways to Wow Your Customers and Make Them Brand Ambassadors

Customer Experience

Data doesn't lie. It is cheaper, easier and more effective to retain customers than it is to acquire new ones (thanks inc. for the reminder), yet it may shock you to learn that many businesses still fail miserably at customer service. Some wrongfully...

Optimize Your Brand for Mobile Users in 3 Easy Steps

Branding, Marketing

The data is in and there is no disputing it. More and more users are accessing the internet from mobile devices. One report from Zenith Media predicts that mobile devices will account for 73% of internet consumption in 2018, with smartphone penetration reaching a high...

5 Signs it May Be Time to Outsource Your Content Marketing

Marketing

As a busy business owner, it can be a challenge to manage all the moving parts of your business. With the mile-long laundry list of tasks, it can be quite difficult to keep up. When things get crazy, the elements of your business that are not properly...

6 Compelling Reasons Why You Need a Business Blog

Marketing

If you have a business website and no blog you are missing out on multiple opportunities. Everyday users online search for information on topics that interest them and end up on the websites of businesses that understand the value of having a blog. For these websites...

5 Reasons to Use Social Media Contests to Attract New Customers

Marketing

Smart business owners know that lead generation is a critical part of being successful. Whether you’re a solopreneur operating an online retail store or a small agency team of 6 offering a service, it is important to continuously generate new leads in order for the...

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