How to Grow Your Email List with a Services & Pricing Guide
If you’re looking to grow your email list as an independent business owner, one of the biggest challenges is figuring out the right lead magnet. When it comes to lead magnets, the first rule of thumb is to always provide value. And nothing says value to a prospect...
5 Essential Email Sequences to Boost Revenue for Your Online Store
If you’re not using email sequences to boost revenue for your online store you're leaving money on the table. Email marketing is an efficient and effective way to stay in touch with your website visitors and customers. And unlike many other marketing channels, emails...
5 Helpful Tips for Using Images in Emails
If a picture is worth a thousand words, then it makes sense to use images in emails, since text space and attention span are at a premium. Here are 5 useful tips to help you use images effectively in your marketing emails. 1. Don’t make the entire email a single image...
10 Email Newsletter Ideas to Help Boost Your Engagement
Looking for email newsletter ideas? It’s that day of the week again (where does the time go?) and you’re staring at a blank screen — yet again — wondering what to say to your email subscribers. You have so much going on. Coming up with email newsletter ideas is not...
Madam C.J. Walker’s Guide to Marketing
These are trying times. Most of us are holed up at home struggling with kids (how do teachers even do it?), fighting to keep our online businesses profitable, barely managing to stay awake or focused for the 8 hours our day jobs require or barely remembering to put...
7 Easy-To-Create Lead Magnet Ideas to Grow Your Email List
You finally recognize the value of email marketing. You’ve read the statistics and you’re sold. You’ve signed up for an email marketing client (maybe MailChimp, ConvertKit or AWeber), your website is up and running and now you’re ready to add people to your list. But...
9 Convincing Reasons Why Email Marketing Should Be Part of Your Marketing Strategy
Even if you’re a skeptic or you were somehow under the impression that email marketing is obsolete (maybe you heard millennials ruined it), this list of reasons will convince you to ramp up your email marketing efforts. At least that’s the goal. Because email...
Optimize Your Brand for Mobile Users in 3 Easy Steps
The data is in and there is no disputing it. More and more users are accessing the internet from mobile devices. One report from Zenith Media predicts that mobile devices will account for 73% of internet consumption in 2018, with smartphone penetration reaching a high...