Think my prices are too high?
Here’s a quick story* to address your concern.
CLIENT – How much will it cost to do this job?
CONTRACTOR – $2,800 dollars.
CLIENT – That’s too expensive for this job!
CONTRACTOR – How much do you think it should cost?
CLIENT – $800 max! It’s a simple job!
CONTRACTOR – I can’t do the job for so little.
CLIENT – People in your line of work wants to make a huge profit!
CONTRACTOR – I’m sorry you feel this way. Why don’t you do the job?
CLIENT – But, but, I don’t know how to do any of that.
CONTRACTOR – For $900, I can teach you everything you need to know to do the job. You can then use $800 to do the job, and you’re still saving $1,100. Also, you will obtain all the knowledge and the experience for the next time you need to do this job.
CLIENT – Deal!
CONTRACTOR – Great! To start, you need to buy tools. You will need a chipping hammer, a nail gun, a laser, a drill, a mixer machine, PPE, and some other things.
CLIENT – But, I don’t have any of those tools and I can’t buy all that for just one job!
CONTRACTOR – Ok. I can rent you my tools for another $300. You’re still saving $800.
CLIENT – That’s cutting my savings, but I will rent your tools.
CONTRACTOR – Perfect! I’ll be back Saturday and we can start.
CLIENT – Wait! I can’t Saturday. I only have time today.
CONTRACTOR – I’m sorry, I only teach others on Saturdays. I have to prioritize my time and my tools needs to be in other jobs I have during the week.
CLIENT – Ok then. I will sacrifice my family’s plans on Saturday.
CONTRACTOR – Right, me too! Oh, I forgot. If you’re going to do the job yourself, you need to buy the materials. There’s a high demand nowadays, so your best bet is to get a truck and be at the hardware store by 6 am before other contractors get there.
CLIENT – AT SIX IN THE MORNING? On Saturday? That’s too early for me. I don’t even have a truck!
CONTRACTOR – I guess you’ll have to rent one. By the way, do you have some helpers to help you load the truck?
CLIENT – You know what? I’ve been thinking. Probably is better for you to do the job. It’s better to pay you to do the job right and not have to go through all that hassle.
CONTRACTOR – Good thinking. Sign here and let me get to work.
My services are different, but the principle is the same.
You’re not just paying me for a job. You’re paying for my knowledge, experience, tools, time, family sacrifices, and other things I bring to the table.
If you’ve reconsidered your previous position, I’d be happy to work together.