10 Email Newsletter Ideas to Help Boost Your Engagement

Looking for email newsletter ideas?

It’s that day of the week again (where does the time go?) and you’re staring at a blank screen — yet again — wondering what to say to your email subscribers.

You have so much going on. Coming up with email newsletter ideas is not high on your priority list. So you left it until the last minute and now you’re stuck. Again.

It’s not that you don’t know better. You know it matters.

The data proves that email marketing is one of the best (and most economical) ways to engage your leads and convert them over time.

Sending emails helps keep subscribers engaged and also helps with sales, but it’s a lot to take care of on top of running your business and you just never know what to say.


Why Are Email Newsletters So Important Anyway?

Cynics have been declaring the death of emails for years. Yet, it continues to drive commerce and wield buying power in multiple industries.

Even the cynics who declare that email is dead have a bunch of subscriptions in their inbox. Some of them have even made purchases from emails without a moment’s thought. (It’s likely you have too at some point).

Email marketing works. And there’s a wealth of data to prove it. If it didn’t, so many companies and business owners wouldn’t keep relying on it. But you already knew that.

Which is why you’re here looking for fresh email newsletter ideas.
So here goes.


10 Email Newsletter Ideas


1 – The Content Curator Email

This email is a great option when you’re struggling to come up with your own ideas.

You don’t have to always create original content for your subscribers. Remember your goal is to educate, inspire and entertain them while serving them with your offer. And sometimes the best way to do that is to use content from others.

How to do it: Share a blog post roundup from thought leaders in your industry or a useful video or book.


2 – The Behind the Scenes (BTS) Email

We’re naturally curious creatures and like to know what other people are doing. The BTS email is the perfect way to give subscribers a closer look at your brand. It also helps to build trust and establish a connection with prospective clients.

How to do it: Talk about a client project or share details of some other project you’re working on. The tools you use in your business are also great to share in your BTS emails.


3 – The Blog Content Email

If your marketing strategy involves a blog use your email list to drive traffic to your blog posts.

Get your subscribers to visit your website and share your content by updating them whenever you write a new post. Or provide a bi-monthly roundup of the blog posts that are most relevant to their needs.

How to do it: Include an excerpt from 3-4 posts then link directly to the blog or choose to focus on one blog post per newsletter.


4 – The Offer Email

While your newsletter should educate, inspire, and entertain your subscribers, your goal is to solve their problems with your offer. And they won’t know what that is until you tell them. So don’t be afraid to include offers in your newsletter.

Launching a new eBook or workshop? Mention it and promote it. Running a webinar? Make sure your audience knows about it so they can attend.

How to do it: Use a story instead of going straight to your offer so it feels less salesy and more like you’re committed to helping and serving.


5 – The Case Study Email

Success stories are a great way to get leads to take advantage of your offer.

If you had a client who had incredible results after using your product or service a short case study that highlights their struggles and the ultimate triumph (thanks to your help) can do a lot to convince prospects who are on the fence about your offer. This email is also great for a sales sequence.

How to do it: If you are able to use video, always seize the opportunity and link to the clip with a thumbnail in the body of your email.


6 – The Recap Email

If you’ve hosted an event, workshop, or anything similar the recap email is a great way to update your audience.

How to do it: Summarize the event and make the recording available to those who registered or expressed an interest but were unable to attend.


7 – The Frequently Asked Questions (FAQ) Email

People on your list who are considering working with you will have questions. And a lot of the time they will never ask them. The FAQ email is a great way to address many of those concerns and lowering resistance.

How to do it: Keep a document with the questions you get asked during discovery calls or on social media and use these as inspiration for your FAQ email.


8 – The Lesson Learned Email

We learn as much (if not more) from our mistakes as we learn from our successes, so don’t be afraid to share insights from your mistakes with your subscribers.

This is a great way to teach while building your know, like, trust factor. Being human is endearing. So being vulnerable and sharing about your mistakes can also help you build a connection with subscribers.

How to do it: Make sure the lesson you’re sharing doesn’t take away from your credibility. Transparency is good, but if the lesson shows you in a negative light, skip it and share something else.


9 – The Testimonial Email

Social proof is powerful. When we’re making purchases we want to know we’re not the first one and we want to know our experience will be good.

The easiest way to show your prospective customers you’re capable of doing what you claim is to share testimonials from clients who have had success with your product/service.

How to do it: These emails work great when made part of a sales sequence since they’re a great way to encourage subscribers to take advantage of your offer.


10 – The Social Media Content Email

Another good idea for your newsletter is sharing your social media content.
Sometimes we shy away from sharing the same message across multiple platforms. We forget that not everyone will see our message on each platform.

So if you had a really great Twitter thread or Instagram post that resonated with your followers don’t hesitate to share it with your email subscribers.

How to do it: Link directly to the content and encourage your subscribers to like and share it with their friends and followers.


A Final Word on Your Email Newsletters

Armed with these ten email newsletter ideas, you should feel more confident about writing your weekly or bi-monthly email newsletters for your subscribers.

Whichever emails you decide to try, make sure that the content of your email newsletters is engaging, informative, relevant, and useful. That way your subscribers will eagerly anticipate your emails and take action on your offers.

If you enjoyed this blog post, consider subscribing to the Empathy-Driven Marketing Blueprint…

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