These 10 Email Newsletter Ideas are Guaranteed to Keep Your Subscribers Engaged

Email Newsletter Ideas

Looking for email newsletter ideas?

It’s that day of the week again (where does the time go?) and you’re staring at a blank screen, yet again, wondering what to say to your email subscribers. 

You have so much going on already. Honestly, figuring out what to say to email subscribers is not high up there on the list, so you’ve left it until the last minute and now you’re stuck. Again. 

It’s not that you don’t know better. You know it matters.

The data proves that email marketing is one of the surest (and most economical ways) to stay in contact with your prospects and convert them over time. Sending emails helps keep subscribers engaged and also helps with sales, but it’s a lot to take care of on top of running your business and you just never know what to say.


Why Are Email Newsletters So Important Anyway?

Cynics have been declaring the death of emails for years. Yet, it continues to drive commerce and wield buying power in multiple industries. Even the cynics who declare that email is dead have a bunch of subscriptions in their inbox. Some of them have even made purchases from emails without a moment’s thought. (It’s likely you have too at some point).

The truth is, email marketing works. And there’s a wealth of data to prove it. If it didn’t, so many companies and business owners wouldn’t keep relying on it. But since you’re reading this post, I’m willing to bet you already knew that. 

Which is why you’re here looking for fresh email newsletter ideas.

So here goes.


10 Email Newsletter Ideas

1 – The Content Curator Email

This email idea is a great option when you’re struggling to come up with original ideas of your own. You don’t have to always create original content for your subscribers. Remember your goal is to educate, inspire and entertain your subscribers while serving them with your offer, and sometimes the best way to do that is to rely on the content of others.

TIP: Consider sharing a blog post roundup from thought leaders in your industry or a useful video or book you discovered recently.


2 – The Behind the Scenes (BTS) Email 

We’re naturally curious creatures and like to know what other people are doing. The BTS email is the perfect way to give subscribers a closer look at your business/brand. It also has the added advantage of helping to build trust and establishing a connection with prospective clients.

TIP: Consider talking about a client project or share details of some other project you’re working on. The tools you use in your business are also great to share in your BTS emails.


3 – The Blog Content Email

If your content marketing strategy involves a blog it’s always a good idea to use your email list to drive traffic back to your blog posts. Get your subscribers to visit your website and share your content by updating them whenever you write a new post or by providing a bi-monthly roundup of the blog posts that are most relevant to their needs.

TIP: This one is pretty straightforward. You could do an excerpt from each post of 3-4 posts then link directly to the blog or choose to focus on one blog post per newsletter.


4 – The Offer Email

While you’re here to educate, inspire and entertain your subscribers, you’re also here to serve them with your gifts. And they can’t know what those are until you tell them. So don’t be afraid to include offers with your product or service.

Launching a new eBook or workshop? Mention it and promote it. Running a webinar? Make sure your audience knows about it so they can attend.

TIP: Consider using a story instead of going straight to your offer so it feels less salesy and more like you’re committed to helping and serving. Check out the CPR Funnel Blueprint™ Accelerator if you need help with this.


5 – The Case Study Email

Success stories are a great way to get prospects to take advantage of your offer. If you had a client who had incredible results after using your product or service a short case study that highlights their struggles and the ultimate triumph (thanks to your help) can do a lot to convince prospects who are on the fence about your offer. This email is also great for a sales sequence.

TIP: If you are able to use video, always cease the opportunity and link to the clip with a thumbnail in the body of your email. 


6 – The Recap Email

If you’ve hosted an event, workshop, or anything similar the recap email is a great way to fill in your audience. You could summarize the entire event and make the recording available to those who registered or expressed an interest (by going to the landing page – you can track this depending on what software you’re using) but were unable to attend.


7 – The Frequently Asked Questions (FAQ) Email

It’s very likely that people on your list who are considering working with you have questions, and a lot of the time they will never ask them. The FAQ email is a great way to address many of those concerns and lowering resistance.

TIP: Keep a document with the questions you get asked during discovery calls or on social media and use these as inspiration for your FAQ email.


8 – The Lesson Learned Email

We learn as much (if not more) from our mistakes as we learn from our successes, so don’t be afraid to share insights from your mistakes with your subscribers. It’s a great way to teach while building your know/like/trust factor. Being human is endearing. So being vulnerable and sharing about your mistakes can also help you build a connection with subscribers.

TIP: Be sure that whatever lesson you’re sharing doesn’t take away from your credibility. Transparency is good, but if the lesson shows you in a negative light, skip it and share something else.


9 – The Testimonial Email

Social proof is incredibly powerful. When we’re making purchases we want to know we’re not the first one and we want to know our experience will be good. The easiest way to show your prospective customers you’re capable of doing what you claim is to share testimonials from clients who have had success with your product/service.

TIP: These emails work great when combined with offer emails since it’s a great way to encourage subscribers to take advantage of your offer.


10 – The Social Media Content Email

Another good idea for your newsletter is sharing your social media content. Sometimes we shy away from sharing the same message across multiple platforms, forgetting that not everyone will see your message on each platform. So if you had a really great Twitter thread or Instagram post that resonated with your followers don’t hesitate to share it with your email subscribers. 

TIP: It’s a good idea to link directly to the content and encourage your subscribers to like and share it with their friends and followers.


A Final Word on Your Email Newsletters

Armed with these ten newsletter ideas, you should feel more confident about writing your weekly or bi-monthly email newsletters for your subscribers. Whichever email types you decide to try, make sure that the content of your email newsletters is engaging, informative, relevant, and useful. That will ensure that your subscribers will eagerly await your emails and take action on your offers. 

A Bonus Resource

Ready to amplify your email marketing game with these fresh email newsletter ideas? Click here to download the pdf with all 10 ideas.



Copywriter | Marketing Strategist

I’m Anna,
Resident Inbox Whisperer & Customer Experience Architect.

I help business owners and entrepreneurs clarify their message and attract & engage the right audience, so they can earn more revenue doing what they love. 

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Conversion Email Copywriter & Marketing Strategist
PO Box 278722
Miramar, FL 33027

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